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Birmingham Walk for Kids supports Cure Leukaemia
The Birmingham-based charity has launched the 2013 fundraiser as a part of its 10th anniversary celebrations.
The charity is well known for its work with the Haematology Centre at the University Hospital Birmingham.
It plays a vital role in raising funds for new drugs and clinical treatments for blood cancer sufferers and patients across the Midlands, as part of its research drive.
The new campaign aimed directly in support of children hopes to raise enough funds to stimulate new research ideas and potentially ground-breaking drug trials that will save child sufferers of the disease.
Money raised will be directly used by research centres at the Leukaemia Ward at Birmingham Children’s Hospital, and the Centre of Clinical Haematology at the Queen Elizabeth Hospital.
In support of the cause, Free Radio has selected the local charity for its upcoming Birmingham Walk for Kids, scheduled for Sunday 19th May. The walk is expected to follow the local Number 11 Circle bus route.
Free Radio hopes to raise over £750,000 during the event, the proceeds of which event will go towards Cure Leukaemia and two other short-listed charities.
Philip Riley, Chief Executive of Free Radio, said, “We’ve demonstrated in recent years our commitment to supporting children, young people and their families across our local areas.”
“This year we hope to raise close to £1 million through all our charity work and Walk for Kids will play a huge part in helping us reach this goal.”
Chief Executive of Cure Leukaemia, James McLaughlin added, “We are delighted that we’ve been selected as one of Free Radio’s chosen charities.”
“Funds raised from the Birmingham walk will go a long way in helping us achieve our goal of raising £1 million in the fight to find a cure and support children battling this awful disease. We thank Free Radio and all of its listeners for their support.”
Paediatric Consultant at Birmingham Children’s Hospital, Dr Sarah Lawson said, “We wouldn’t have the high cure rates that we have today if it wasn’t for the research we carry out and the funds raised from the Free Radio Walk for Kids will go a long way in helping us continue our life saving research for years to come.”
More information about the walk, including a sign-up form can be found at the Free Radio’s website, here.